About

Founder | Justin Bradshaw

I’ve always been a risk taker and I have fallen many times. I didn’t have the growth mindset and emotional intelligence to be successful in my endeavors. I had no sense of my authentic self and no sense of purpose in my life. My decision making was based on desperation, fear, isolation and low self-worth. A day came when my path diverged into two, I took the road not taken. I wandered from place to place asking myself; "Who am I?", "What do I want to do?" and "What is my Why?" After a long walk alone, I realized that going it alone you can survive but to thrive you need a team.

I created this brand to be a platform that supports the well being of the creative, athletic and entrepreneurial community. The apparel products serve as wearable reminders to do what you love, hustle smarter, play funner and #nevergiveup.